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NEWS

01/13/2003

Add2Phone delivers Mobile Content and Competition Server products to Twister Interactive AG
Add2Phone Ltd., the leading Mobile Marketing technology company, has contracted a software license agreement with Twister Interactive AG in Switzerland. Add2Phone delivers its Mobile Content und Competition Server software products with SMS and MMS support to Twister Interactive AG. Twister will especially utilize new revenue opportunities of premium rate SMS and offer profitable mobile applications for the media and advertising industry. 
 
"Since ten years we have been offering voice based value added services to our customers. Add2Phone's Mobile Content and Competition Server complement excellently our current service portfolio and opens us a new, attractive and interactive mobile channel. Now we can fast and in a cost effective way implement SMS and MMS competitions, voting and quiz applications. In addition, we can deliver mobile content like ring tones, logos, pictures, sounds or text based on the user's profile and usage pattern", explains Markus Schürpf, Managing Director of Twister interactive AG, the decision for Add2Phone Platform. 
 
"We are proud to announce Twister interactive AG as our first customer in the Swiss mobile services market. The cooperation with Twister is an important stage in our expansion plan in the German speaking market area. We appreciate Twister's competence and experience in the media industry and look forward to launching new innovative mobile services with Twister in Switzerland", says Mr. Jari Anttonen, Managing Director of Add2Phone GmbH, the German subsidiary of Add2Phone Ltd.  
 
By using Add2Phone's off-the-shelf products, Twister was able to set-up two-way SMS connectivity with all Swiss mobile operators and launch first commercial services within four weeks. Due to the recent successes in the market, Add2Phone will in 2003 further strengthen its position in German speaking market area and proceed with new software licensing contracts with mobile phone network operators, mobile marketing agencies, service and content providers. 
 
 
 
About Add2Phone 
Add2Phone is a forerunner in software technology for the mobile marketing applications market. Add2Phone specializes on software development for SMS and MMS based marketing applications. As innovative pace-setter Add2Phone offers the needed infrastructure, applications and experience for successful and risk-free implementation of Mobile Marketing and Entertainment applications. Add2Phone's Mobile Content, Competition and Advertising Server products are being used globally in ten different countries by over 15 service providers. 
For more information on Add2Phone, visit our website at www.add2phone.com  
 
About Twister Interactive AG  
Twister Interactive AG is a subsidiary of Dutch Multimedia group Twister Research International B.V, having operations in Germany, Austria, Switzerland, and the USA. In the German speaking market area Twister is one of the leading provider of Game Shows and other Live-TV formats. The applications of Twister are based interactive voice response (IVR), fax-on-demand, Tele-Voting and Teletext technologies. 
 
 
Contact Add2Phone 
Mr. Jari Anttonen, Managing Director, Add2Phone GmbH 
E-Mail: jari.anttonen@add2phone.com  
Tel: +49 6102 74 34 32 www.add2phone.com  
 
Contact Twister Interactive AG  
Mr. Markus Schürpf, Geschäftsführer, Twister Interactive AG 
E-Mail: markus.schuerpf@twister.ch  
Tel: +41 41 226 66 10 www.twister.ch
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