02/19/2004 Add2Phone and Geniem introduce Mobile Music Promotion solution for the music industry Add2Phone and Geniem, two HP Mobile E-Services Bazaar members, have today announced a complete set of marketing and m-commerce applications for music industry to promote and sell mobile music content. Add2Phone's Content Catalog Client utilizes Geniem's smart client application technology in Java capable mobile handsets to give the best end-user experience for mobile subscribers. Content Catalog Client is integrated to Add2Phone's Mobile Advertising server, which is the market-leading mobile marketing and m-CRM product. With the Content Catalog, mobile entertainment providers can create a visually rich and easy-to-use full color experience with previews and pre-listening to promote records, bands, mobile music services and events. Content companies and service providers can build mobile fan clubs, mobile publications, music catalogs and support music related communities using both traditional mobile media like SMS and WAP together with new technologies like MMS and Java. The proven permission-based marketing tools help industry players to get the most out of the one-to-one mobile dialogue between the bands, brands and music consumers. "Our offering combines both mobile technologies and best marketing practices together as a complete set of applications that can be launched quickly to boost sales", says Vesa-Matti Paananen, Cofounder and CTO of Add2Phone, the inventor of the world's first commercial ring tone download service. "Geniem has seen increasing demand of smart mobile client applications and we are proud that Add2Phone has selected us as the key partner to provide the client-side solution for mobile marketing and CRM applications. Together we enable a whole new world of possibilities for marketing professionals to satisfy the growing needs of their mobile customers.", says Tuomas Kumpula, CEO of Geniem, a Finland based smart mobile client applications company. The Mobile music industry is growing fast and new players are entering from both music and mobile industries. Tommi Hietavuo, Mobility DJ at HP Mobile E-services Bazaar comments: "Mobile music plays a very important role in our new products. And it is great to see that our HP Bazaar partners can provide very innovative and revenue generating solutions already today." About Add2Phone Add2Phone is Europe's market-leading technology provider for the mobile marketing and CRM applications market. Add2Phone's SMS, MMS, WAP and Java-enabled products include Mobile Advertising Server, Mobile Competition Server, Content Catalog and PresenceGate. Add2Phone technology provides a proven and reliable growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and R&D centre are located in Helsinki, Finland. About Geniem Geniem is a provider of Mobile Smart Client solutions and OEM technology tools for mobile oriented companies. Geniem's products include Smart Client products like Midlogic Catalog and Midlogic ONE technology platform in addition to a selection of infotainment Java midlets like Cosmopolite Business Guide and Sooda X-MAS Calendar. For further details, please contact: Aki Snellman, Chief Development Officer, Add2Phone Tel. +358 50 5631397 E-mail: aki.snellman@add2phone.com   Content Catalog and Mobile Advertising Server demonstrations are available upon request at the HP Bazaar Beach Dynamo at the 3GSM World 2004, Cannes, February 24-26, 2004.

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