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02/28/2003 12snap and Add2Phone Form Partnership to Continue to Dominate Mobile Marketing in Europe 12snap today announced its partnership with Add2Phone, a leading provider of mobile marketing software, confirming its position as Europe’s leading mobile marketing and media sales company. The partnership further extends the range of services offered by 12snap and provides its clients with an off-the-shelf desktop product, which will allow them to run, manage and measure their own mobile marketing campaigns. 12snap and Add2Phone will provide a turn-key mobile marketing solution which will be targeted at clients who want direct control of their mobile marketing campaigns. Clients will be able to plan, schedule and execute simple campaigns to their customer database, supported by 12snap and utilising Add2Phone technology and 12snap's business network and operator connections. 12snap brings the sales knowledge and capabilities, creative campaign management and reporting capability to the partnership, whilst Add2Phone delivers the technical platform. By partnering with Add2Phone, 12snap will be able to boost its operational scalability and efficiency and Add2Phone will benefit from having its product distributed by the leading mobile marketing agency. Michael Birkel, CEO at 12snap, commented: “As mobile marketing becomes more widely adopted, we hope that by making it easier for companies to execute campaigns, they will be encouraged to run more of them in the future. Our partnership with Add2Phone not only allows us to take advantage of this increased activity but also means that we are the only company that is able to provide a full service mobile marketing offering to the European market.” Aki Snellman at Add2Phone commented: “We are pleased to announce 12snap, Europe’s biggest mobile marketing company, as our partner and customer. 12snap has exposure in many key markets and this deal gives Add2Phone the front-row position to provide cutting-edge solutions for large-scale advertiser customers and network operators.” About 12snap 12snap (www.12snap.com) is Europe’s leading mobile marketing and media sales company, providing campaigns to top brands and media companies. 12snap delivers powerful and cost effective marketing and CRM programmes by combining SMS, voice/sound, web, WAP, EMS and MMS with its own technology.12snap currently has over 18 million aggregated permission based opt-in users in the UK, Germany and Italy, making it the largest mobile marketing channel in Europe. Top global brands to have partnered with 12snap include McDonald’s, Golden Wonder, L'Oréal and MTV. To offer mobile marketing campaigns throughout Europe, 12snap has pan-European SMS capabilities and works closely with key carriers and strategic partners such as Vodafone in the UK, Germany and Italy, Wind in Italy and T-Mobile in the UK and Germany. For further details, please contact: Susie Hendrie/Charlotte Muskett Mantra PR T: +44 (0) 20 7072 2300 E: shendrie@mantra-pr.com/cmuskett@mantra-pr.com About Add2Phone Add2Phone is Europe's market-leading technology provider for the mobile marketing and CRM applications market. Add2Phone’s SMS and MMS-enabled products include Mobile Advertising Server, Mobile Content Server and Mobile Competition Server. Add2Phone technology, currently live in 10 countries globally, provides a proven and reliable growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and R&D centre are located in Helsinki, Finland. For further details, please contact: Aki Snellman, Chief Development Officer, Add2Phone T: +358 50 563 1397 E-mail: mailto:aki.snellman@add2phone.com |
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