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04/11/2006 Add2Phone Ltd agrees a partnership in Russia with access to over 100 million mobile users in Russia and Kazakhstan Add2Phone has signed an agreement to collaborate in mobile marketing with the BeWeb Interactive Agency. The Agency belongs to one of the largest independent Russian communication groups, TWIGA Communication Group. The agreement focuses on delivering managed mobile marketing and advertising services to brands in Russia and Kazakhstan. Add2Phone´s Mobile Advertising Server is connected to major mobile phone operators Megafone, Beeline and MTS in Russia and, K-Cell and K-Mobile in Kazakhstan. This provides a two-way, one-to-one channel, and mobile billing access, to more than 100 million consumers. "The Russian mobile market is now growing very rapidly. Mobile entertainment services have been on the Russian market for some years. Therefore we think the timing is now right for Add2Phone´s mobile marketing applications. Our experience and success in other markets proves that brands are interested in deeper mobile relationships with consumers for improved customer acquisition, loyalty and revenue. With BeWeb Interactive we now get an ideal partner that is very well connected to the Russian and CIS advertising business and gives us a fast track into the huge Russian market”, says Jari Anttonen, Add2Phone´s CEO and Co-Founder. Alexander Ogandjanian, President of TWIGA Communication Group, says, “The partnership of BeWeb Interactive with Add2Phone allows us to take advantage of the new mobile media for the benefits of TWIGA Group clients, agencies and our partner Add2Phone.” About Add2Phone Add2Phone is Europe's market-leading technology provider for the mobile marketing and CRM applications market. Add2Phone's SMS, MMS, WAP and Java-enabled products include mobile marketing applications on either an ASP or, managed service basis. Add2Phone technology provides a proven and reliable growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and R&D centre are located in Helsinki, Finland. More information is available at www.add2phone.com About TWIGA TWIGA Communication Group is the largest independent Russian communication group operating within the territory of the ex-Soviet Union. The Group consists of specialized agencies that cover all key communication disciplines: strategic planning and creative services (TWIGA Advertising), media planning and buying (Media First), promotion and event marketing (InTown Promotion), design studio and print production facilities (OGGI and PrintAllOGGI), a healthcare communication specialist (MedInform Healthcare Communications) and an interactive specialist agency (BeWeb Interactive). More information is available at www.twiga.ru For further details, please contact: Jari Anttonen, CEO, Add2Phone Tel. +358 50 381 8937 E-mail: jari.anttonen@add2phone.com
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