04/23/2001 Add2Phone Introduces Mobile Service Marketer At the Mobile Expo Communications event April 24-25 in Helsinki, Add2Phone introduces Mobile Service Marketer, a new mobile marketing service that makes it possible for the providers of mobile services to radically increase the revenue generated by their mobile services. This service increases the use of SMS based mobile services, without compromising mobile subscriber privacy. The Mobile Service Marketer is a versatile marketing campaign implemented in the mobile media, with campaign set-up, execution and results reporting provided by Add2Phone. The Mobile Service Marketer service concept is deployable for increasing the revenue of any SMS or WAP based mobile service.    Mobile Service Marketer increases the wireless operator's, service provider's or mobile portal's revenue by promoting new and existing mobile services directly to users of mobile handsets. With this turnkey service concept developed by Add2Phone, the providers of mobile services can increase the use of their services, and gain valuable experience of the effect of marketing on the behaviour of their customers. With the Mobile Service Marketer service, it is possible to get detailed information on the state and effectiveness of the campaign, for the service provides on-line reporting data on the advertisements sent during the campaign, and on their hit rate.    At the end of the Mobile Service Marketer service, Add2Phone supplies a comprehensive campaign summary report, specifying the following:  · development of the number of advertisements sent during the campaign  · campaign effectiveness: increase in the number of users, service usage, and service orders, specified per each individual mobile service  · campaign payback time, and the increase in monthly revenue as a result of the campaign    The Mobile Service Marketer is based on Add2Phone's SMASH (Smart Mobile Advertisement Server), an advertisement server solution that enables the sending of advertisements, information and sponsored content to mobile handsets. SMASH supports SMS and WAP, and enables a wide range of mobile advertising measures, such as product promotions, consumer loyalty programs, one-to-one marketing, cross media marketing, m-coupon campaigns, and infotainment. SMASH incorporates push and pull technology, advanced reporting, and a monitoring system for developing the campaign. The advertisement targeting mechanism of SMASH is based on user profiling, service usage history, and on time or user location.    For further information on Mobile Service Marketer, please contact:  Esa Saukkonen, Vice President, Business Development  Mobile: +358 50 554 8400, E-mail: esa.saukkonen@add2phone.com    About Add2Phone  Oy Add2Phone Ltd. is a global forerunner in wireless advertising services and technology. Add2Phone's leading-edge SMASH (Smart Mobile Advertisement Server) technology integrates wireless advertising, value-added services and mobile electronic commerce. Add2Phone headquarters and its main research and development center is located in Helsinki, Finland. Add2Phone sales offices and customer support centers are located in Frankfurt (Germany), London (UK), and Montreal (Canada). All operations in the Americas are coordinated from Boston, USA.     Come and meet Add2Phone (booth 6d17) at the Mobile Expo Communications event in Helsinki Fair Centre, April 24 -25, 2001.

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