06/28/2002 Add2Phone and Tilt.tv launch Tilt Mobile Club for SMS and JAVA gamers HELSINKI, FINLAND - Finnish cross-media production company Intervisio Oy and Add2Phone, a leading provider of mobile marketing technology have launched Tilt Mobile Club for console and PC gaming enthusiasts in the Finnish market. Based on the success of Tilt.tv gaming show, Tilt Mobile Club enables the viewers to join a mobile service consisting of game news alerts and special offers and interactive SMS content.    "This is a new service for our viewers and also our marketing partners. Mobile customer loyalty adds value to both our concept and the consumers, who stay up-to-date wherever they are", says Antti Seppänen, Intervisio's Director of Content. "We believe the combination of television and SMS can be an extremely powerful marketing tool. The highly advanced Finnish mobile market is the perfect place to test this."    "Innovative companies, like Intervisio, are pushing the mobile marketing market forward and Tilt.tv as the youthful media brand fits very well into mobile permission marketing", comments Aki Snellman, CDO of Add2Phone. "Tilt Mobile Club will be an interesting marketing platform for Intervisio and its marketing partners."    Intervisio Oy is a joint venture of Broadcasters Oy, Finland's most successful independent tv production company, and Alma Media Oyj, one of the country's largest media groups. The company aims to build strong brands in "old media - primarily tv and radio, but also print media - and compliment them with extensive new media services.    Tilt.tv, Intervisio's premier product, is a gaming concept featuring a weekly tv show, a popular website, print articles, and mobile games. Intervisio plans to launch the concept internationally during 2002, and is currently looking for distribution partners in several international markets.    Add2Phone is a forerunner in software technology for the mobile marketing applications market. Our products include Mobile Advertising Server, Mobile Content Server and Mobile Competition Server. Add2Phone technology provides a proven and reliable growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and research and development center is located in Helsinki, Finland. Add2Phone's European Sales office is located in Frankfurt, Germany.       For further information please contact:    Aki Snellman  Chief Development Officer, Add2Phone  tel. + 358 50 5631397  aki.snellman@add2phone.com     Antti Seppänen  Director, Content, Intervisio Oy  tel. + 358 40 5150190  antti.seppanen@intervisio.fi

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