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06/30/2005 Add2Phone and EGET launch collaboration in Mobile Gaming and Marketing Add2Phone and EGET today announces a partnership, focused around the latest release of EGET WinOne™ Mobile Gaming Platform. Theplatform gives gaming operators a compelling reason to expand their businesses into the mobile channel. For the last year EGET, a leading supplier of money games for mobile Internet, has focused its development efforts on enriching its original platform, announced last year, with new features. EGET has also joined forces with Finnish mobile marketing technology provider, Add2Phone, to offer player profiling, mobile CRM capabilities and advanced mobile marketing tools on the WinOne™ Mobile Gaming Platform. "This release is an excellent example of EGET's focus on mobile money gaming and our dedication to bring advanced solutions to the market", says Martin Prantner, CEO of EGET. "We were one of the first to deliver working mobile solutions to the gaming market already in 2003 and now our WinOne™ Mobile Gaming Platform is even more powerful than before, providing revenue-generating services to gaming operators. Furthermore, user-friendliness has been taken seriously into account, allowing a smooth user experience for the players. Finally we have taken a clear decision to incorporate best of breed solutions from partners such as Add2Phone, speeding up time to market and extending our reach." EGET has now addressed all the major issues that have been identified in mobile gaming, such as mobile payment, registration and handset recognition. All these and other operational functions have been seamlessly and effectively implemented in the branded interface, creating a one-stop-shop for the end user. The interface offers operators a unique communication channel, with their own look and feel, keeping players up-to-date with the latest games and news. In addition, the marketing tools included in the WinOne™ Mobile Gaming Platform enable operators to create an interactive relationship with their players, allowing the execution of permission-based marketing campaigns straight to the player's handset. About Add2Phone Add2Phone is Europe's market-leading technology provider for the mobile marketing and CRM applications market. Add2Phone's SMS, MMS, WAP and Java-enabled products include Mobile Advertising Server, Mobile Competition Server, Content Catalog and PresenceGate. Add2Phone technology provides a proven and reliable growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and R&D center are located in Helsinki, Finland. More information is available at www.add2phone.com For further details, please contact: Aki Snellman, Chief Development Officer, Add2Phone Tel. +358 50 5631397 E-mail: aki.snellman@add2phone.com
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