08/01/2003 HP and Add2Phone partner to provide innovative MMS end-user services to mobile operators Hewlett-Packard, Add2Phone's global partner, has put together the HP MMS Bazaar Bundle - a complete set of applications and content from HP’s Mobile Bazaar program designed to enable mobile operators to launch proven and innovative MMS end-user services easily and cost-effectively. “The Bundle provides a pre-packaged set of applications from the industry’s best-known mobile messaging providers,” explained Olivier Poulain, mobile solutions business manager, mobile segment, HP. “These HP partner companies complement each other, and the applications are completely integrated for the kind of de facto package an operator would need to launch MMS services.” Add2Phone's Mobile Advertising Server product provides a strategic horizontal part in the HP MMS Bazaar Bundle, a CRM component called Messaging Booster. Messaging Booster provides easy and powerful tools to launch and promote new services to operators' customers and increase the usage of existing HP MMS Bundle Services. Cofounder and CTO Vesku Paananen at Add2Phone comments: “The mobile medium is the natural way to promote new MMS and other mobile services. We provide a complete set of tools to service discovery, to help people find valuable services. For mobile operator customers this means typically 10-30% more traffic - even to existing mobile services.” Add2Phone Messaging Booster is based on Add2Phone Mobile Advertising Server which is the leading mobile marketing and mCRM server product. It is easy to integrate to existing mobile services platforms and CRM systems. Messaging Booster is tested and proved in different markets both in Europe and Asia and it helps operators to promote and cross-market mobile services to increase the average revenue coming from mobile data services. About HP HP delivers vital technology for business and life. The company's solutions span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium business. For the last four quarters, HP revenue totaled $70.4 billion. More information about HP is available at www.hp.com For further details, please contact: Olivier Poulain, mobile solutions business manager, mobile segment, HP Tel. +33 4 76 14 63 95 Email: olivier.poulain@hp.com About Add2Phone Add2Phone is Europe's market-leading technology provider for the mobile marketing and CRM applications market. Add2Phone’s SMS and MMS-enabled products include Mobile Advertising Server, Mobile Content Server and Mobile Competition Server. Add2Phone technology provides a proven and reliable growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and R&D centre are located in Helsinki, Finland. For further details, please contact: Aki Snellman, Chief Development Officer, Add2Phone Tel. +358 50 5631397 E-mail: aki.snellman@add2phone.com

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