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08/12/2002 Add2Phone delivers Mobile Advertising Server to Sonera Zed Add2Phone today announced a cooperation agreement with Sonera zed, a subsidiary of Sonera Corporation, in the area of mobile marketing. Add2Phone has delivered its flagship products Mobile Advertising Server and Mobile Competition Server to zed, which is creating innovative marketing campaigns for its global customers and a range of new mobile value added services using Add2Phone products. "Strong and valuable customer relationships are at the heart of our success so far", said Pekka Somerto, Commercial Vice President of zed. "Add2Phone products are helping us nurture and develop those relationships further within a media that's closest to our own: the mobile handset." Eero Mertano, Chief Executive Officer of Add2Phone said: "We are pleased to announce this cooperation with the leading global provider of mobile services. It shows that Add2Phone's innovative applications and technology platform is the perfect choice for mobile operators entering mobile marketing business. Our products will help zed to create innovative value-added services to their customers rapidly and effectively." Add2Phone products provide a proven and reliable growth path for mobile operators into advanced mobile services and m-Commerce. Add2Phone also recently launched support for multi-media messaging (MMS) across its entire product range. About Add2Phone Add2Phone is a global forerunner in software technology for the mobile marketing applications market. Our products include Mobile Advertising Server, Mobile Content Server and Mobile Competition Server. Add2Phone technology provides a proven and reliable growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and research and development center is located in Helsinki, Finland. Add2Phone's European Sales office is located in Frankfurt, Germany. For more information on Add2Phone, visit our website at http://www.add2phone.com. About Sonera zed Sonera zed ltd is a subsidiary of the Finnish telecommunications group Sonera Corporation (HEX: SRA, NASDAQ: SNRA, www.sonera.com), with 15% ownership by Yahoo! Inc. (NASDAQ: YHOO, www.yahoo.com). Established in 1999, zed™ is a world leader in mobile phone services providing entertainment, communication and information services via text messaging. Zed offers people on the move, such as youth and busy professionals, easy to access time and location specific content and services. Examples of these include news, weather, music news and charts, currency converters, stock prices as well as ringtones and graphics. Zed is delivered mainly by text messaging (SMS) and, in some markets by Wireless Application Protocol (WAP). Through existing partnerships with 17 operators in six countries, zed is available to a potential customer base in excess of 150 million mobile phone users. Further information on zed may be found under www.zed.com. Add2Phone contact information: Mr. Eero Mertano, CEO Tel. +358 50 535 4970 E-mail: eero.mertano@add2phone.com Mr. Aki Snellman, Chief Development Officer Tel. +358 50 563 1397 E-mail: aki.snellman@add2phone.com |
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