09/03/2007 MaMa – Mobile Advertising Management for Agencies Add2Phone has an advanced white label mobile advertising solution designed for Agencies who wish to manage their own advertiser and publisher network. We provide straightforward and measurable mobile advertising solution to help advertisers and agencies to reach consumers. Simple to use interfaces combined with proven technology will allow our customers and agency partners to focus on achieving their advertising results. Agencies will be able to sign up their own advertisers and publishers and manage the whole operative process ensuring that the advertisers achieve the highest ROI. Banners, combo banners and text links on mobile web sites, ad slots in SMS and MMS, context-sensitive ads on mobile search pages - MaMa can deliver ads in all these environments and can be linked to all mobile platforms. MaMa features an intelligent set of targeting and control features. For example agencies can target a campaign by frequency, day/time, geography, keyword, device/capabilities and simply pay per click or ad view. MaMa enable management of the advertising inventory, online activation and validation of campaigns, optimising of campaigns, and publication of reports and results. If you are an agency, looking for a dynamic technology partner that has unique insight to the mobile internet advertising business, please contact Janne Suokkonen, VP, Business Development. Email address first name.last name@add2phone.com.

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