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05/11/2004 Add2Phone gains access to advanced Nokia technical and marketing support Mobile Marketing Pioneer Joins Industry Leaders in Forum Nokia PRO HELSINKI, 11th May, 2004 –Add2Phone, a leading mobile marketing and mCRM technology provider, today announced that it has become a member of Forum Nokia PRO, a program that provides advanced technical, business development and marketing support to select mobile software companies. As a member of Forum Nokia PRO, Add2Phone has the opportunity to further strengthen its relationship with Nokia, gain early access to Nokia technology and take advantage of specialized service and support provided by Nokia to help Add2Phone stand out in the marketplace. A new program started by Nokia this year, Forum Nokia PRO provides specialized support for advanced developer companies creating the next generation of software based on the Series 40, Series 60 and Series 90 Developer Platforms from Nokia. A select number of companies worldwide who demonstrate industry leadership are chosen as Forum Nokia PRO members. By becoming a Forum Nokia PRO member, Add2Phone ensures the close integration of its software with Nokia’s devices and benefits from Nokia’s extensive worldwide software distribution channels. Member companies are also invited to participate in valuable co-marketing activities with Nokia. These can include opportunities to demonstrate applications in Nokia’s booth at industry events and inclusion in Nokia-published software catalogs, distributed to mobile network operators and content aggregators worldwide. “We are pleased to gain access to Forum Nokia Pro, it is a logical step forward following our pioneering work with mobile marketing applications and also our close collaboration with Nokia," comments Aki Snellman, Chief Development Officer of Add2Phone. "Through Forum Nokia Pro also our products and our mobile operator customers will gain support for the latest mobile application technologies this will further strengthen our market-leader position in mobile marketing.” Add2Phone targets the global mobile operator market with advanced messaging-based mobile applications for marketing and customer relationship management. Among the products from Add2Phone that run on Nokia devices are Content Catalogue Solution, which enables interactive content publishing and marketing using a downloadable client; and PresenceGate, a carrier-grade solution for content management for Nokia Presence Server and presence-enabled terminals. About Forum Nokia Nokia's global developer community, Forum Nokia, connects developers to tools, technical information, support, and distribution channels they can use to build and market applications around the globe. From offices in the U.S., Europe, Japan, China, and Singapore, Forum Nokia provides technical and business development support to developers and operators to assist them in achieving their goal of successfully launching applications and services to consumers and enterprises. About Nokia Nokia is the world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia is dedicated to enhancing people's lives and productivity by providing easy-to-use and secure products like mobile phones, and solutions for imaging, games, media, mobile network operators and businesses. Nokia is a broadly held company with listings on five major exchanges. More information is available at www.nokia.com. About Add2Phone Add2Phone is Europe's market-leading technology provider for the mobile marketing and CRM applications market. Add2Phone's SMS, MMS, WAP and Java-enabled products include Mobile Advertising Server, Mobile Competition Server, Content Catalog and PresenceGate. Add2Phone technology provides a proven and reliable growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and R&D center are located in Helsinki, Finland. More information is available at www.add2phone.com For further details, please contact: Aki Snellman, Chief Development Officer, Add2Phone Tel. +358 50 5631397 E-mail: aki.snellman@add2phone.com
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