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11/19/2002 Starhome and Add2Phone form global partnership in mobile marketing solutions for mobile operators Starhome, a leading global mobile applications service provider, and Add2Phone, the market-leading developer of mobile marketing technology, today announced a partnership aimed at providing mobile marketing solutions to network operators. Offered in an ASP mode, the Mobile Advertising Server can be quickly deployed to enable interactive permission-based campaigns and customer loyalty applications. "We are committed to provide to our operator customers the best-of-breed solutions from our selected application partners”, said Mr. Alon Barnea, VP Business Development of Starhome. "Add2Phone's Mobile Advertising Server is the most advanced product in the market for permission-based mobile marketing using SMS and MMS technologies. Together we are now able to offer operators a complete solution to the local market as well as a global offering enabling synchronized multi-country mobile media campaigns.” More than 30 leading mobile operators worldwide—with access to 120 million users leverage Starhome's expertise to overcome the challenges of introducing new services, offering quick deployment with minimal technical and financial risks. "Starhome's impressive list of operator customers and the turn-key mobile marketing solution enabled by this partnership is a winning combination. For Add2Phone, this co-operation is a major step towards high-volume mobile marketing," said Mr. Eero Mertano, CEO of Add2Phone. "With our solution, Starhome and its mobile operator customers can quickly generate new revenues and increase customer loyalty with mobile marketing." About Add2Phone Add2Phone is a global forerunner in software technology for the mobile marketing applications market. Our MMS and SMS products include Mobile Advertising Server, Mobile Content Server and Mobile Competition Server. Add2Phone technology provides a proven and reliable growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and research and development center is located in Helsinki, Finland. Add2Phone's European Sales office is located in Frankfurt, Germany. For more information, visit http://www.add2phone.com. About Starhome Starhome, the leading mobile applications service provider, develops, integrates and manages value added services for mobile operators. Starhome integrates its privately-managed IP network, multi-service platform and expertise in mobile networks to create a unique global service environment that empowers a rich portfolio of advanced roaming services, as well as specialized, best-of-breed services developed with Starhome's partners. More than 30 leading mobile operators worldwide—with access to 120 million users leverage Starhome's expertise to overcome the challenges of introducing new services, offering quick deployment with minimal technical and financial risks. Founded in 1999, Starhome is an affiliate of Comverse Technology, Inc., an S&P 500 and NASDAQ-100 Index company, a world leader in multimedia telecommunications applications. For additional information, visit Comverse Technology’s web site at http://www.cmvt.com, Starhome's web site at http://www.starhome.com and a special web site that caters to the needs of international travelers at http://www.starhome.com/travelers Contact Starhome Ms. Sandy Hammer, PR Manager Tel: + 41 1 380 6777 E-mail: sandy.hammer@starhome.com Contact Add2Phone Mr. Kari Nykänen, Director, Operator Sales Tel. +358 50 338 7811 E-mail: kari.nykanen@add2phone.com |
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