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11/29/2002 Add2Phone provides MMS Content Solution to DNA Finland The Finnish mobile operator, DNA Finland Ltd., offers to its entire customer base a multi-media messaging (MMS) service that enables users to order and receive MMS Christmas content to their mobile phones. The service, MMS Christmas Calendar, is provided to DNA Finland by Add2Phone Ltd, the market-leading developer of mobile marketing and MMS technology. Add2Phone's solution is the first MMS content service available for DNA Finland's customers. "DNA was able to create to it's customers a unique and different MMS launch service, which was develop and launched within a short period of time. Add2Phone's expertise in SMS and MMS services and their Mobile Content Server platform provide to us a fast and efficient way to build new services,” says Mr. Mikko Hovi, Marketing Director of DNA Finland Ltd. The MMS Christmas Calendar service is comprised of Christmas-related images, music and season's greetings, which are delivered as a free Christmas gift to DNA Finland's customers' mobile phones. MMS image content is for the service is provided by Joulupukki TV, the leading Finnish Christmas-related content provider and producer of Santa Claus' Internet television channel (www.santatelevision.com) "Add2Phone's co-operation with an innovative and dynamic operator partner, DNA Finland, has been successful in the past with SMS and now with the introduction of MMS services we are entering a new era. In Add2Phone's viewpoint, DNA as an operator excels in marketing and new service innovations," comments Mr. Aki Snellman, Chief Development Officer of Add2Phone. "With our technology, DNA Finland can quickly and cost-effectively develop and launch new SMS and MMS services." About Add2Phone Add2Phone is a global forerunner in software technology for the mobile marketing applications market. Our MMS and SMS products include Mobile Advertising Server, Mobile Content Server and Mobile Competition Server. Add2Phone technology provides a proven and reliable growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and research and development center is located in Helsinki, Finland. For more information on Add2Phone, visit our website at www.add2phone.com About DNA Finland DNA Finland Oy is Finnet's nation-wide mobile operator, offering personal and custom-made wireless solutions for private and corporate customers. DNA's services apply the latest network technology. For more information, visit www.dnafinland.fi Contact Add2Phone Mr. Aki Snellman, Chief Development Officer Tel. +358 50 563 1397 E-mail: aki.snellman@add2phone.com Contact Joulupukki TV Ltd Mr. Tommi Lappalainen, Deputy CEO Tel. +358 40 835 14 28 E-mail: tommi@santatelevision.com |
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