|
14/01/2008 eZee, inc. and Add2Phone Form Partnership Washington, DC.--(WIRE)— January 10, 2008 — eZee, inc. the mobile marketing platform company and Add2Phone a premier mobile marketing and advertising technology company have announced plans to cooperate by sharing technology, resources and expertise in North America. The resulting effort will consist of an eZee, inc. mobile marketing and service engine that enables sellers to build custom mobile marketing campaigns remarkably quickly. Such campaigns can use an interactive one-to-one channel that reaches into the hands of their highly targeted audience. The interactive, permission-based, targeted and timely nature of the marketing gives high rates of response and customer satisfaction. Additionally, and a bit further downstream eZee will expand operations to offer advertising agencies and marketing companies the ability to build custom mobile marketing campaigns for their clients. From branded web-based user interfaces, they are able to build, manage and optimize campaigns to ensure their clients achieve the highest return on investment (ROI). Ultimately the eZee, inc. mobile marketing platform offering will encompass the mobile advertising value chain, from defining the inventory, through delivering the ads, to generating detailed reports. The eZee development lab, based at the University of Texas’ Austin Technology Incubator is working toward integrating the eZee platform with Add2Phone’s marketing and advertising solutions. “The expertise in mobile technology of eZee combined with the proven track record and experience of Add2Phone creates a platform unmatched for sellers, advertisers and marketers wishing to reach new markets, expand existing ones and increase revenues”, said John Sullivan, president and CEO of eZee, inc. Add2Phone and eZee are equally excited about combining technologies, deep technical experience and business, marketing and advertising acumen. Mr. Jari Anttonen, CEO of Add2Phone stated, “We are pleased to partner with eZee and this cooperation gives Add2Phone the front-row position to provide cutting-edge mobile marketing and advertising solutions for large-scale advertiser customers and network operators in North America”. About eZee, inc. eZee, inc. is a mobile marketing platform company developing and launching applications that empower sellers to reach potential customers in more and different ways than ever before. eZee believes that the new frontier for sellers to reach buyers is the mobile phone. Contact: Gary Mendel, eZee, inc., 703-568-6731 gary@ezee.com About Add2Phone Add2Phone is Europe's market-leading mobile marketing and advertising platforms provider. Add2Phone's solutions, SMASH and MAMA, support multiple mobile channels. Our customers can send promotional SMS text messages, richer multimedia MMS messages, and serve clickable mobile banner ads for mobile internet browsers. Contact: Jari Anttonen, Add2Phone, CEO Tel. +358 50 381 8937 E-mail: jari.anttonen@add2phone.com
|
[back] |
