MESSAGING BOOSTER

Add2Phone's Messaging Booster is a solution for mobile operators and content services providers to help users to discover new services. It combines mobile customer relationship management (mCRM) with direct SMS and MMS service marketing and real-time permission marketing in mobile media. Messaging Booster uses usage data and users' recent actions to steer customers towards value added services they are likely to need. For service providers the result is increased customer loyalty and greater revenues.
 

For example, when a customer requests snow report service content via SMS, the event triggers a real-time targeting module that selects an appropriate marketing message about a new snowboarding Java game that can be added to the SMS delivered to the subscriber. Service content and an accompanying marketing message are delivered to the subscriber as a single customer transaction. This represents the first step towards a full-blown mobile marketing programme with proven results. SMS is a low-cost marketing tool that increases customer loyalty and service provider profits.

Example of a real-time service cross-marketing campaign run within a service

The solution is developed using Add2Phone's SMASH product - the leading mobile marketing and CRM application.
 

BUSINESS BENEFITS

Add2Phone Messaging Booster provides tools and an end-to-end solution for operators and service providers to launch, promote and introduce new or existing mobile value-added services to their customers. Messaging Booster helps in service discovery and provisioning because the best-matching services are introduced automatically to subscribers based on their dynamic user profiles. Users increase their service usage above the level of just occasional use and are attracted towards services and service subscriptions that are more profitable. Usage of the new high-profit Java download and MMS services benefit especially from Messaging Booster where it is used to send messages that contain a call-to-action.

Campaign results are immediate and measurable in real-time, allowing dynamic promotion management and planning. A professional set of tools saves both time and effort in planning and managing cross-marketing campaigns and promotions. Where a service provider is marketing its own services to an existing customer base, Messaging Booster is a remarkably powerful tool. Based on the findings of several network operators in Europe and Asia, Messaging Booster will increase the usage of an individual mobile service by between 10 and 30 percents or even more. Example of this "booster effect" is shown below in the real statistics of an SMS game application.
 

KEY FEATURES

• Proven concept to increase revenues and loyalty
   
• Enables mobile media space in alerts, voice mail notifications, service messages and other messages sent to subscribers
   
• Supports both push and pull type service marketing
   
• Saves the marketing costs of mobile VAS services and automates opt-in and CRM processes
   
• Reduces time to market for new revenue generating SMS, WAP, MMS, 3G and Java services
   
• Use of existing infrastructure investments results in a short ROI period
   
• Enables rapid and cost-effective creation of customised mobile marketing campaigns and applications
  
  
• Targets promotional messages in accordance with dynamic user profiles, time and context
  
  
• A professional tool that is extensible enough  to avoid limiting your organisation's creativity
  
  
• Supports all major mobile standards, e.g. MMS, EMS, SMS, WAP, presence, location and J2ME
  
  
• The solution is based on Add2Phone's proven SMASH technology
  

STRATEGIC COMPONENT OF YOUR CRM

Add2Phone's Messaging Booster is a strategic key component of an operator's or service provider's customer relationship management (CRM) system.

Customer relationship marketing example in a push-based timer campaign

Messaging Booster supports both opt-in push mobile marketing, cross-marketing in mobile-originated pull services, and combinations of the two. This provides a variety of creative possibilities in marketing campaign design, and makes the best solution always easy to find. Message delivery can be triggered from various sources such as web sites, business applications, SMS, MMS, Java applications and IVR. The right content is selected in real-time using targeting based on the subscriber's profile and other attributes.

Real-time service cross-marketing and push-based campaigns together increase the usage of a service across its whole lifespan

Messaging Booster can be integrated into existing mobile platforms and CRM systems or it can be a stand-alone installation. Stand-alone offers the shortest time to market whilst still providing most of the features. Messaging Booster can use the profile information in existing CRM applications or automatically collect new data in its integrated customer database. It provides a mechanism for customer acquisition and management of mobile marketing permission (opt-in/opt-out). Due to the open and standard interfaces of SMASH, the deployment is rapid. The solution meets carrier-grade performance requirements.

SMASH’s user interface is
easily accessed using your web browser

See also SMASH product.