MOBILE CONTENT CATALOG

Add2Phone Mobile Content Catalog provides a downloadable Java client solution for launching visually rich and customer engaging mobile marketing campaigns. The solution includes server-side tools to update and manage your premium services catalogue, and to update new services and information over the air to your customers. Branded content catalogue clients are downloaded and stored right on the customer handset. The client provides users with a branded experience and direct access to new or existing value-added services with one-click purchasing and always up-to-date content. Visual, audio and text-based content is available in the client both online and offline.


The Content Catalog's server side components enable service developers and content aggregators to rapidly launch mobile media packages and customized clients for both high-end and low-end smart phones with support for over 150 million devices worldwide. The content is managed using simple and easy-to-use web based tools called Catalog Studio and it is updated to the handset automatically when a customer opens the catalog on his or her mobile phone. The Catalog Studio is also compatible with standard dynamic data sources like XML, RSS, SQL databases and Internet. It integrates into Add2Phone’s Mobile Advertising Server and Mobile Competition Server, providing a wide range of new features and business opportunities.


BUSINESS BENEFITS

• Complete and flexible solution for all mobile Java and Symbian based handsets
   
• Makes service discovery easy and enables quick access to mobile data services
   
• Increases value-added service revenues
   
• Improves customer loyalty through new interactive channels
   
• Supports brand development and mobile marketing
   
• Supports content preview (ring tones, graphics etc.) and digital rights management
   
• Provides server-side tools for content management for internal units and media partners

BRANDED MOBILE CONTENT

Many content providers and media companies have realized the revenue potential of mobile phones as the new and the most pervasive medium. Text messaging was the beginning but did not convey the brand image as wanted. With the evolution of colour handsets and through Java the ability to program the device itself, mobile phones now provide a major opportunity for branding, new advertising channels and profit generation.


Mobile Content Catalog suits well in many different scenarios and business cases.
Below is just a short list of use cases.

• TV and radio show interaction and feedback channels
• Mobile entertainment and infotainment services like quizzes and votes
• Mobile music catalogues and band promotions
• Mobile airline services and loyalty programs
• Event, conference and tradeshow guides
• Mobile banking and financing applications
• Mobile customer care applications
• Mobile surveys and customer studies
• Interactive customer magazines and communities
• Branded sports related news and services
• Rich user interface to existing SMS and MMS services
• Offline access to WAP sites and mobile web content
• Branded movie ring tone and wallpaper catalogues
• Mobile betting and gaming solutions
• Computer and mobile game catalogues
• Mobile blogs and interactive user or fan communities
• Java portals service and content portals

OPEN ARCHITECTURE

Existing browsing (WAP/XHTML) and messaging (SMS/MMS) based technologies severely limit applications functionality and “look and feel”. Content Catalog technology provides a unique platform on which to build smart client solutions with a rich user experience. The basic functionality provides a visual design environment (Catalog Studio) for the client configuration, a media server for campaign and content management and a runtime execution environment for both high-end and low-end feature phones (J2ME MIDP1.0, MIDP2, Series 60 Symbian platform). Content Catalog can be integrated with other Add2Phone products to extend its functionality.


Full training and support packages available. Professional services include: configuration, deployment, platform hosting and application helpdesk services.

MOBILE MUSIC CASE STUDY: MOBILE BAND KEMOPETROL

Mobile Kemopetrol is based on Add2Phone Mobile Content Catalog application. It is a cool promotion and mobile music download solution for the music industry. It utilizes smart client application technology in Java mobile devices, resulting in a superior interactive experience for a fan community. Record companies and bands can create visually rich and easy-to-use full-color experiences with preview and pre-listening options to their fans. With the Mobile Kemopetrol, previewing and purchasing ring tones is only one click away. Interactive mobile services keep the fans always connected to their idols and other members of the fan community via their mobile handsets.


Mobile Kemopetrol for Nokia Series 40 and 60 contains:

• Real-time Band Diary where band members can update the diary sending simple SMS from tour, backstage, studio or virtually anywhere.
   
• Vote for Next Gig application that provides a direct channel for fans to request a gig in their neighbourhood and the updated top ten list of the most wanted cities.
   
• Full preview of all tracks of the latest album as a high quality polyphonic ring tones that can be pre-listed and purchased from the catalogue.
   
• Lots of visual collectables like band member wallpapers and other exclusive premium priced Kemopetrol mobile content.
   
• Band history and background information about band members: what are their favourites etc.
   
• The latest Official Tour Calendar with concert details.

See also Mobile Advertising Server.