SMASH - Add2Phone's Mobile Marketing and Service Engine

SMASH allows service providers to create and manage successful carrier grade mobile marketing campaigns via a web-based graphical user interface (GUI). Once the system is installed, campaign managers can create and modify campaigns securely via the internet. The GUI employs customizable modular wizards that make the management process intuitive and fast. The underlying system modularity results in flexibility and extensibility, allowing SMASH to adapt and grow with customers' mobile marketing needs. The open architectures of SMASH's interfaces ease the process of integration into existing corporate infrastructure and applications, e.g. web sites and CRM.

KEY FEATURES

• Adds new mobile revenue streams to existing media
  
  
• Allows real-time mobile customer dialogue
  
  
• Enables the rapid and cost-effective creation of customized marketing campaigns
  
  
• Provides a mobile front-end for existing operational CRM systems
  
  
• Targets marketing messages in accordance with dynamic user profiles, time and context
  
  
• Is extensible enough to avoid limiting your organization's creativity
  
  
• Conforms to all major mobile technology standards such as MMS, SMS and WAP
  
  
• Includes managed and secure environments for content management, service management and administration
  
  
• Supports application service providers' (ASP) business models

SMASH’s user interface is
easily accessed using your web browser