MOBILE COMPETITION SERVER

Add2Phone's Mobile Competition Server gives you the power to create mobile quiz, voting and lottery applications rapidly and cost-effectively. Using text messaging (SMS) and multimedia (MMS), Mobile Competition Server provides the best and most flexible technical solution to run services that are interactive, relevant and timely. With a few mouseclicks, a mobile feedback channel can be added to events, television, radio and product packaging.

BUSINESS BENEFITS

With Mobile Competition Server you can launch competitions and voting services up and running remarkably quickly. These services are an instant new revenue stream and a proven way of increasing the average revenue per user. Competitions can be used as part of your overall marketing strategy to promote products and services and to build brand awareness. The competitive element and the chance for an instant win hold customers attention and help to increase customer loyalty. A poll can be used to hold a conventional vote or, for example in CRM, as either a feedback channel or as market research that provides an instant indicator of customer opinions. 

KEY FEATURES

• Enables a carrier grade mobile feedback channel for mass media
  
  
• Enables rapid and easy creation of custom-built SMS competitions and polls
  
  
• Participants in a competition or a poll can be entered into a prize-draw
  
  
• Allows new services to be deployed at little extra cost to existing services
  
  
• Blocks and allows targets groups of participants in accordance with dynamic user profiles
  
  
• Intelligent, informative dialogues can be created in which the competition checks the answer validity and limits the number of attempts at answering
  
  
• Competition or vote instructions can be published in any media, e.g. TV
  
  
• Prizes of mobile media content can be awarded automatically, e.g. a logo
  
  
• Provides separate specialist environments for service management and administration
  
  
• Is extensible enough to avoid limiting your organisation's creativity

SMASH’s user interface is
easily accessed using your web browser

OPEN ARCHITECTURE

Mobile Competition Server allows you to create and manage successful carrier grade mobile competition type services via a web-based graphical user interface (GUI). Once the system is installed, you can create and modify services securely via the Internet. The GUI employs customisable modular wizards that make the management process intuitive and fast. The underlying system modularity results in flexibility and extensibility, enabling Mobile Competition Server to adapt and grow with your mobile business needs. Mobile Competition Server's non-proprietary interfaces ease the process of integration into your existing corporate infrastructure and applications e.g. web sites and CRM.

SMS QUIZ
Advertisement, flyer or website containing questions and rules. Alternatively, questions can be delivered by SMS.		User types and sends an answer code and any other information needed. Immediate response delivered to the user.		Mobile Competition Server creates Top Ten and prize-draw lists for website. Lists can be used for awarding prizes.
SMS MARKET RESEARCH
Announcement of vote in mobile service, magazine, product packaging, TV or website.		User types and sends a vote and any other information needed to Mobile Competition Server.		Real-time graphs illustrate the survey results.
SMS VOTING
Select a target group and send a questionare and instructions via mail, email, SMS or MMS.		User types and sends a response and any other information needed to Mobile Competition Server.		Result database is populated, reports are generated and winners are selected.